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Global College Malta

BA in Marketing Management

Course Overview

3 Years

180 ECTS

From €4,500/yr

March, May and October

This course is designed to enhance and upgrade the learners’ managerial and marketing knowledge, skills and aptitude by giving them the key inputs in the concerned areas through interactive lectures, case discussions, workshops, roleplays and self-learning exercises. The course is delivered in a student-centered learning approach. The whole course is highly interactive, and it is expected to enrich the students’ knowledge in key managerial and marketing areas; sharpen their managerial skills; and enhance their professional competence in today’s highly dynamic business environment.

Objectives

By the end of the course, students will be able to:

  • Develop understanding, knowledge and subject skills relating to the principles and practices of modern business management and marketing.
  • Develop subject interests by allowing access to a range of specialist modules in marketing.
  • Gain a firm foundation, through the course’s structure in Year One, to the crucial areas of accountancy and finance, economics and management.
  • Encourage intellectual curiosity that will contribute to the continuing professional development of a marketing professional.
  • Produce graduates who are capable of operating in a multi-disciplined environment and in a variety of sectors and functions.

Career Prospects

Marketing continues to evolve at high speed. It offers a hot job market for qualified graduates who can think strategically, create relevance and deliver measurable results. Students who complete the BA in Marketing Management degree have a wide variety of areas that they can aspire to work in such as content marketing, digital marketing, public relations, e-commerce, marketing strategy, search engine optimisation, search engine marketing and many more vacancy options that may arise and develop from time to time.

Awarding Body

Global College Malta

Global College Malta is a European accredited Higher Educational Institution. All courses awarded by Global College Malta are European accredited and are validated by the Malta Further and Higher Education Authority – MFHEA Malta

Duration

3 Years

EQF/ MQF Level

6 – (European/ Malta Qualifications Framework)

ECTS

To be awarded the BA in Marketing Management, students are required to achieve 180 ECTS, successfully completing all the modules

Modules

Module Code

Module Title

ECTS

BAM 101

Foundations of Management

15

BAM 102

Economics

15

BAM 103

Accountancy and Finance

15

BAM 104

Quantitative Methods and Research

15

BAM 201

Marketing Management

15

BAM 202

Strategic Management

15

BAM 203

Enterprise for Managers

15

BAM 204

International Marketing

15

BAM 301

Consumer Behaviour

15

BAM 302

Market Research

15

BAM 303

Research Methods

10

BAM 304

Dissertation

20

 

During each semester students will be covering 2 modules. This means that in one year students will cover 4 modules of 15 ECTS each. The dissertation carries 20 ECTS.

Mode of Study

Evening classes

Assessment

Students’ knowledge will be assessed through various assessment methods.

Study Material

All students will have access to EBSCO, the world’s largest online library, Moodle for class notes and Turnitin for the upload of assignments.

Entry to the course

Applicants will normally be expected to hold school-leaving qualifications. However, applications are also welcome from those with non-standard entry qualifications and relevant work experience. Students are advised to forward their CV to Global College Malta to evaluate the candidates’ eligibility for the course.

Fees and Funding

EU Students*:

  • Year 1: €4500
  • Year 2: €4500
  • Year 3: €4500

*This course is eligible for the Get Qualified Scheme. Students can get 70% of their tuition fees back upon successful completion of this course.

International Students: €5500 per year

Application Fee: €250

Registration Fee: €250

Administration Fee: €250 per year

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