Global College Malta

BA in Marketing

Course Overview

GCM Website Course Duration Icon

3 Years

GCM Website Course ECTs Icon

180 ECTS

GCM Website Course Fee Icon

From €4,500/yr

GCM Website Course Intake Icon

March, May and October

This course is designed to enhance and upgrade the learners’ managerial / marketing knowledge, skills and aptitude by giving them the key inputs in the concerned areas through interactive lectures, case discussions workshops, roleplays and self-learning exercises. The programme is delivered on a full time basis mode in each key area with the help of student centered learning approach. The whole programme is highly interactive and it is expected to enrich the students’ knowledge in key managerial and marketing areas; sharpen their managerial skills; and enhance their professional competence in today’s highly dynamic business environment.


  • Develop understanding, knowledge and subject skills relating to the principles and practices of modern business management and marketing.
  • Develop subject interests by allowing access to a range of specialist modules in marketing.
  • Gain a firm foundation, through the programme’s structure in Year One, to the crucial areas of accountancy and finance, economics and management.
  • Encourage intellectual curiosity that will contribute to the continuing professional development of a marketing professional.
  • Produce graduates who are capable of operating in a multi-disciplined environment and in a variety of sectors and functions.

Career Prospects

Marketing continues to evolve at high speed. It offers a hot job market for qualified graduates who can think strategically, create relevance and deliver measurable results. Students who complete the BA in Marketing degree have a wide variety of areas that they can aspire to work in such as content marketing, digital marketing, public relations, e-commerce, marketing strategy, search engine optimisation, search engine marketing and many more vacancy options that may arise and develop from time to time.

Awarding Body

Global College Malta is licensed by the Malta Further and Higher Education Authority (MFHEA) as a Higher Education institution. All courses provided by Global Malta are accredited and/or recognised and thus mapped to the MQF/EQF respectively.


3 Years

EQF/ MQF Level

6 – (European/ Malta Qualifications Framework)


To be awarded the BA in Marketing, students are required to achieve 180 ECTS, successfully completing all the modules


Module Code

Module Title


BAM 101



BAM 102



BAM 103

Accountancy and Finance


BAM 104

Quantitative Methods and Research


BAM 201

Marketing Management


BAM 202

Strategic Management


BAM 203

Enterprise for Managers


BAM 204

International Marketing


BAM 301

Consumer Behaviour


BAM 302

Market Research


BAM 303

Research Methods


BAM 304



Mode of Study

Evening classes


Assessment on the course is designed to be an integral part of the learning process for students and to enhance and confirm their knowledge and practice. Formative feedback will be provided to students through a combination of self-reflection, peer group and tutor feedback. Summative assessments will provide a measure of the extent to which students have achieved the learning outcomes of the modules. Assessment within the modules will take various forms including coursework assignments, reports, presentations, examinations and the dissertation. Full details of the assessment procedures for each module are shown in the individual module specification. Throughout the course, students, as part of their personal development, will be offered ample opportunities to improve their transferable skills. In addition, students will also develop their research skills.

All modules, with the exception of the Dissertation, will be assessed by a combination of summative/end-of-module written papers and formative/continuous assessment (up to 50%).

Continuous assessment will be undertaken via a combination of teaching and learning approaches including:

  •   Case studies
  •   Project work
  •   Team/group exercises

Students will be provided with oral and written feedback on continuous assessment and, where applicable, strategies implemented to ensure that they are fully prepared for the end of the course assessments.

Study Material

All students will have access to EBSCO, the world’s largest online library, Moodle for class notes and Turnitin for the upload of assignments.

Entry to the course

For further information get in touch with a representative of Global College Malta.

Fees and Funding

EU Students*:

  • Year 1: €4500
  • Year 2: €4500
  • Year 3: €4500

*This course is eligible for the Get Qualified Scheme. Students can get 70% of their tuition fees back upon successful completion of this course.

International Students: €5500 per year

Application Fee: €250

Registration Fee: €250

Administration Fee: €250 per year

Enquire Now

    Upload CV: